Sirha Food Forum
14h30
Heritage of KSA: Taste of slow food
Description
By Heyam Abdelhadi, Alexander Cruz
AC
Alexander Cruz
Ecole B
Co-founder
Description
Alexander is a senior brand strategist and expert in agri-food innovation and marketing. His forward-thinking vision of the bio-food sector and his ability to generate innovative ideas and conceptualize new value-added products and services make him a valuable collaborator. His expertise is well recognized, having been awarded the prestigious Good Food Innovation prize by the University of Guelph. In addition, he has an in-depth knowledge of the history of Quebec’s food heritage, acquired through his collaboration with eminent historian Michel Lambert.
With many years’ experience working alongside entrepreneurs and high level management committees, Alexander has developed an avant-garde, dynamic approach to consulting. This approach allows managers to step out of their comfort zone, while retaining a key role in the thinking process. It offers them a fresh perspective on managing their business strategy and model, with a focus on rigorous, balanced marketing of specialty products and value-added services.
In addition to his work as a strategist, Alexander is passionate about his field of expertise and regularly shares his knowledge by writing articles for the culinary magazine Caribou. He is also a prominent speaker, participating in international food events and summits. He is currently working on a book that will explore new and creative avenues for the development of tomorrow’s bio-food sector.
Collaborate with Alexander, and benefit from his exceptional expertise, innovative thinking and unwavering passion for the food industry. He’ll guide you towards new opportunities to make your company an undisputed industry leader.
SIRHA ARABIA / 1-3 OCTOBER 2024 / RIYADH FRONT EXPO
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