Sirha Food Forum
16h45
Fusion cuisine: the intermingling of Saudi and italian flavors
Description
By Daniele Chiari, Vittorio Rocchi
VR
Vittorio Rocchi
SItaf Saudi Co. for Trade
CEO
Description
Brand history: Sitaf Saudi Co For Trade is a 100% Saudi company operating in the food business since 2005. Over the years, Sitaf has been focusing more and more on high-end, niche products not only from Italy, but from all over the World. With the arrival of current CEO mr Vittorio Rocchi in 2019, Sitaf started to increase its portfolio range and clientele, with particular attention on fresh seafood and hand-made cheese. Now, Sitaf is a cornerstone in the field of high-end food ingredients for Ho.re.ca with an offer of over 1,500 products and clients all over the country in different sectors.
I joined Sitaf in 2019 after working in the food business for years, particularly with olive oil and meat. As a CEO my goal was the creation of a solid base of clients interested in high-quality products, both from Italy and other countries. Over the year, we increased our client portfolio and have been acquiring more and more top suppliers from all over the World in all food categories. Today Sitaf is a point of reference for all ho.re.ca players interested in high-quality, niche food products.
SIRHA ARABIA / 1-3 OCTOBER 2024 / RIYADH FRONT EXPO
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