Sirha Arabia 2024

VR

Vittorio Rocchi

SItaf Saudi Co. for Trade

CEO

Description

I joined Sitaf in 2019 after working in the food business for years, particularly with olive oil and meat. As a CEO my goal was the creation of a solid base of clients interested in high-quality products, both from Italy and other countries. Over the year, we increased our client portfolio and have been acquiring more and more top suppliers from all over the World in all food categories. Today Sitaf is a point of reference for all ho.re.ca players interested in high-quality, niche food products.

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