A WORLD OF CUISINE AND HOSPITALITY

Born from the desire to bring local and international food servie together, Sirha Arabia is the new meeting place in the Middle East for food, equipment, bakery and coffee professionals. It is a unique opportunity to bring Sirha Food's know how and to integrate an ecosystem gathering chefs, modern cuisine, technologies and innovations in a dedicated space, inviting exchange and openness to the cuisine of tomorrow. In line with the long-term ambitions of the Kingdom, Sirha Arabia will be hosting the national, then continental selection contests for the Bocuse d'Or and Pastry World Cup from 2025. Let's share new flavors and develop international culinary culture to become the leading Food Service and hospitality event in the Middle East.