Sirha Food Forum
15h00
Heritage of KSA: Taste of slow food
Description
By Heyam Abdelhadi, Alexander Cruz & Mayada Badr
The 2024 program
Sirha Arabia created 3 areas that provided unique content to the local and international visitors:
Sirha Food Forum, stage of talks, in partnership with the Culinary Arts Commission; Sirha Food Masters, to host masterclasses of chefs that propose a mix of Saudi and international cuisines; A Newcomers area to encourage the innovations and novelties of the exhibitors on the Middle East market.
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Partners
Platinium partners
VALRHONA, TOGETHER GOOD BECOMES BETTER
A partner of taste artisans since 1922, and a pioneer and specialist in the world of chocolate, Valrhona defines itself today as a company whose mission statement “Together, good becomes better” conveys the strength of its commitment. Together with its employees, chefs, and cocoa producers, Valrhona creates the best in chocolate to shift the status quo towards a fairer, more sustainable cocoa industry and a creative and responsible gastronomy.
Thanks to its constant engagement with this raison d'être, Valrhona is proud to have obtained the very demanding B Corporation® certification for the second time in January 2024.
Choosing Valrhona means committing to a chocolate that respects both people and the planet.
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The USA Cheese Guild works, on behalf of American farmers and the entire cheese community, to build global awareness of the excellent Cheeses from the USA. Through education and promotions, the Guild aims to inform trade professionals as well as consumers about the craftsmanship, innovation, variety and versatility of USA cheeses. Managed by the U.S. Dairy Export Council, it is headquartered in Arlington, VA and has offices across Latin America, the Middle East and Asia.
websitePremium partners
Moulins Viron is a 200 year-old family company, which has enhanced the tradition of Excellence and the artisan know-how. Located in Chartres (FR), Moulins Viron always searched the highest quality of wheat from a local sourcing, to address the best quality of "Additive-Free" flours to the best professionals (Pierre Hermé, Nina Métayer etc.).
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The Saudi fast-growing market
The Saudi food and beverage (F&B) market, valued at $45 billion, is the largest and most attractive in the Middle East. By 2020, the total value of food imports will reach $35 billion. The size of the food service market in Saudi Arabia ($14.16 billion in 2022) is expected to reach $34.04 billion by 2030, registering a CAGR of 11.37% over the forecast period.
Saudi Arabia, shifting towards a more diversified, non-hydrocarbon-based economy as part of its Vision 2030 Plan, plans to invest $20 billion in the food industry by 2035, with an emphasis on the travel, tourism, hospitality, retail and banking sectors.
The Kingdom has the objective to attract 150 million tourists by the end of the decade, in line with the objectives of Vision 2030 Plan (+50%), and 55 million international tourists a year by 2030, thanks in particular to the creation of a $400 billion hotel investment fund. To accommodate these tourists, 310,000 hotel rooms are expected to be built over the next few years, along with an increasing number of food and beverage outlets.
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2,25 million sqm
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32 million (including 13.5 million foreigners)
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100 million visits to the country: 45 million domestic visits and 55 million international visits
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+8,7% in 2022GDP in excess of $1,000 billion
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Health, good nutrition, well-being, quality products
SIRHA ARABIA / 1-3 OCTOBER 2024 / RIYADH FRONT EXPO
